After the closing ceremony of the New York Film Festival, actor and director John Turturro assembled his colleagues and friends at a private screening of his new documentary film Passione. Among the invited friends were actress Frances McDormand, Joel Coen's wife, who co-sponsored the screenplay, actor Jason Kravitz, director John Sayles, as well as the creative director and owner of Fashion House IRFE Olga Sorokina. Passion for documentaries is common to many creative people. Olga Sorokina had also dreamt of shooting a film about the legendary history of the House IRFE and after watching one documentary picture about Felix Yusupov and a few films at Venice Film Festival this year, Olga decided to support her Italian friend at the premiere of his documentary film in New York. The event was held on October 17 at New York Crosby Hotel.

John Turturro not only played in this film, but also was its director and producer. Passione is a story of Naples, which opens to its spectator through its extraordinary music. The film characters are the inhabitants of the city, whose everyday life is directly connected with the songs. Turturro has confessed that it was not the easiest project in his life. The film was shot in just 21 days and even with Italian roots, he had to learn and listen to a lot of Italian music, to make a decision which songs eventually will go into the final version of the picture.