On 5 March 2011 during the Fashion Week in Paris fashion house IRFE presented it’s Fall-Winter collection 2011/2012, within a framework of press-day at the showroom IRFE in the Faubourg Saint-Honoré street.
Olga Sorokina, creative director and owner of the fashion house, personally demonstrated new IRFE collection to invited guests - representatives of international and Russian media as well as fashion critics.
Olga paid particular attention to the launch of the first capsule collection of evening dresses IRFE «Red Carpet», individual copies of which can be seen that day in the showroom IRFE.
For the Fall-Winter 2011/2012 IRFE collection, the key words that best define its trend are volumes, materials and colours. Two main stories stand out of this collection: one is fluid, soft and protective, while the other is architectural, corseted and provocative. Only noble fabrics and luxurious materials were used for this collection produced by the finest French and Italian artisans. The collection resembles a wardrobe and allows the modern woman to express her own style without restraints. IRFE creations can be worn by any type of woman seeking to affirm her own sense of style.
For IRFE accessories designer uses skate skin, lamb and python. In this case, contrasting fur collars can be also used as belts. Olga personally demonstrated it on the models.
The IRFE Fall-Winter collection 2011/2012 has received enthusiastic comments of the audience.
Representatives of the international press have shared with Olga Sorokina their impressions given below:
INSTYLE GERMANY – CAROLINE WANKE
She is a fan of Irfé, she loved the fur pieces and also the rock-n-roll feeling of the
collection.
VOGUE US – IANN-ROLAND BOURGADE
He knows the story of Irfé that he said was fantastic. He liked the Capsule Collection.
PARIS MATCH – MARTINE COHEN
She said that Irfé has a nice history to tell, she loved the black leather bustier dress and
also the red wool dress.
FASHIONMAG.COM – EMILIE ALICE FABRIZI
She liked the collection and especially the Capsule Collection. She said that she will do
an article about Cannes and the business around the Festival, she will include a part on
Irfé and the Capsule Collection.
ELLE – LAETITIA LEPORCQ
She took lots of pictures of the collection; she loved the black leather bustier dress, very
elegant.
L’OFFICIEL FRANCE – VANESSA BELLUGEON
She liked all the collection and said that it was fresh and feminine. She also asked about
any project of a boutique in Paris.
GRAZIA & MADAME GERMANY – EVA MULLER-MAY
She is a fan of Irfé, she likes the story of the brand and said that Irfé can dress every
woman while keeping a high quality of shapes and materials.
AMICA ITALY – DARYL RODRIGUEZ
He loved the Baby Lamb perfectos, the red wool dress and the pink wool top. He said
that Irfé has always had very nice materials.
STILETTO & MARIE CLAIRE FRANCE – FRANCESCA PETER
She said that the collection was amazing and took pictures. She liked the Capsule
collection and the leather pieces.
