DECEMBER 2010
PRESS-DAY IN MUNICH
Olga Sorokina, Ольга Сорокина

In Germany, the collections IRFE are represented in 13 multi-brand shops. The brand IRFE became very popular in this country.

The German press pays great attention to the revival of IRFE. In this regard, the Press-day was organized in Munich on the 14 of December 2010. The Press-day was attended by the new owner and designer of fashion house IRFE Olga Sorokina, who came in Munich especially for this purpose from Paris.

Olga told the audience about the first steps of the fashion house and its recent achievements.

Olga paid a particular attention to the launch in 2011 of the first capsule collection of evening dresses "Red carpet", which will be created twice a year.

Among the invited representatives of the German press were journalists of Vogue, InStyle, Madame Figaro, Cosmopolitan, Elle, Glamour, Grazia, Gala, Joy and others. Each of them managed to get an exclusive interview with Olga Sorokina.

Among the invited guests and fans of fashion house IRFE was Werner Baldessarini the chief designer of men's luxury brand Baldessarini.

Olga Sorokina and designer Verner Baldessarini
Olga Sorokina and designer Verner Baldessarini