On July 25 fashion house IRFE celebrated an important event. The event was doubly significant, since brand IRFE presented in more than 23 countries around the world, opened in Capri its first own boutiques. Sunny Capri was not chosen by chance, because it became a popular resort for Russian and European artists, writers and other celebrities.

Two shops IRFE are located in the most interesting parts of the island - the main street Via Roma with almost all major brands and shops and on the legendary beach La Canzone del Mare in the bay La Marina Piccola famous for its glamorous parties and events.

Today, la Canzone Del Mare is still popular and well known for private events of various brands such as Rolex, Omega and Prada, as well as numerous artists and writers that lived on its shores, including Pablo Picasso, Jean Cocteau, Oscar Wilde, Maxim Gorky, Ivan Bunin, Ivan Turgenev and others. The second boutique IRFE is situated in a place where Emilio Pucci opened its first boutique in 1956 and began the expansion of his brand all over the world.

Countess Xenia Cheremetieff-Sfyri, the granddaughter of the founders of fashion house Irina and Felix Yousupov, Italian actress and model Guy Berman Amaral and model Ariadna Romero, who were dressed in outfits from the capsule collection IRFE Red Carpet, as well as special guests Fiona Swarovski, American actor Daniel Mc Vicar and an Italian diplomat Cristiano Gallo came to congratulate creative director and owner of the fashion house Olga Sorokina.

The event consisted of the opening ceremony of the first boutique on Via Roma and a small cocktail party with champagne on this occasion, and then, all the guests moved to a legendary place la Canzone del Mare to assist at a solemn part of the show and the defile of IRFE collection Spring/Summer 2012. The guests gathered to the harp strains and light show, passing through the exhibition and retrospective of historic photographs. It's no secret that Italians are very hospitable, so learning about the upcoming event, representatives of the family De Angelo, owner of La Calzone Del Mare, presented a gift to Olga in the form of a cake decorated with a copy of the Yusupov crown, a part of the logo often used in the design of IRFE collections. The owners of neighbouring stores sent her bouquets of orchids.